We are in a world which is full of competition and everyone wants to grow their business in one way or another. The best way is to do that is marketing. This term in present market is done reaching individual customers by notifications on their mobile phones, it might be using the internet, SMS and calls.
The best way out of these is by Calls. Many of us in a day to day receives lots of calls some of them are relevant and most of them aren’t. Businesses are growing fast, and it is necessary for each business to reach out to the audiences and the best way now a days is through calls.
Apart from all these there are large numbers for the spam calls each day an average Indian consumer receives. According to the report from the Truecaller on an average, an Indian received 25.6 spam calls a month in 2019, a 15% increase from 2018. India is also the 5th most spam called country in the world, while in 2018, it was ranked second. With 45.6 spam calls per month, Brazil topped the index. By reading all these we can surly says that these are the things that consumer didn’t want.
In India most of us uses Truecaller to identify the calls from businesses and individuals. This help us out who is calling is legitimate and another who is calling spam. But to do this identification we need to give Truecaller a full permission to our contacts and information that is a lot for third party app to give all these permissions. And for Indians it’s a Chinese app which is not a good idea to use now days.
Google came with the same concept for the android phone’s app called Verified Calls. This will allow users to identify the same thing but with security from google and people will be happy to use this. Let’s get deep into this to understand it in a better way.
Google’s new system gives legitimate businesses a way to share their information with customers, along with their true reason for calling on the incoming calls screen. This, however, only works with those join businesses who have chosen to sign-up with one of Google’s partners in order to have their calls checked.
According to Google’s website for the service, businesses can get started with Verified Calls by working with a partner such as Neustar, JustCall, Telecall, Zenvia, Prestus, Aspect, Five9, Vonage, Bandwidth, IMImobile, Kaleyra, Quiubas Mobile or Datora.
Image source- Google
Once everything is set up, a business will send Google’s Verified Calls server its number, the customers phone number and the call reason, like “scheduling your TV repair,” or “your any delivery,” for example. Google then sends this information to the Android device’s Google Phone app. The device compares the incoming call information with the information Google received from the business and, if it’s a correct, the Phone app displays the call as “Verified.” Google says the customer phone number and call reason is deleted within minutes of verification to protect consumer privacy.
The attribute is enabled by default in the Google Phone app for Android devices, which comes already loaded on many Android phones and will be available for download for more Android phones later this week. At launch, it will work on select Android Pie and higher versions, including many flagship Samsung and One Plus devices.
In India many of the companies provide the Verified SMS system where we can find the which is the legitimate SMS, and which is spam. Google is also providing this thing with Verified calls where we can also check for the SMS’s.
This works the same way as the call for early release Verified Calls is launching first in the U.S., Mexico, Brazil, Spain and India, with more countries to follow.
Image source- Google